CASE STUDY

The Challenge

Beaumont Health’s main website contains a wealth of useful information. However, it had become a challenge to make sure that all that information was being seen easily by people searching on their website. Bringing all the information together from multiple sources was proving to be a struggle. Basic website search results were not telling the full picture. Limited search results meant patients or visitors to the website weren’t getting all the details they needed, and they couldn’t find the information they were looking for.

Visitors would become frustrated. They were able to get information about Beaumont’s services and locations, but not any physician information. Also, the results would show in a list that was only prioritized by the keywords the visitor entered and the date the content was created. So much more could be brought out and so many more useful tools could be made available to visitors of the site.

The Solution

After several strategy discussions with the Beaumont team on their vision, Enqbator compiled and clarified the requirements, worked with various third-party vendors to assess how to surface content from those sources and delivered the results that Beaumont and Beaumont’s customers were looking for. Enqbator’s thorough knowledge with the Progress Sitefinity CMS helped put in place a new, robust search feature for Beaumont Health. New enhancements included the following:

• Updated, easy to navigate card-based design layouts.
• Faceted Search - Search results landing page organized into sections and categories.
• More content available including related pages, physicians, locations, and news.
• Results organized in tabs that are now easier to sort and filter.
• A centralized location for visitors to view search results that includes all relevant content, providing an extremely accurate and concise view.
• Easier process and tools for users to quickly share information.
• A new Google-like “Sponsored Content” box to let content creators showcase important messages based on the keywords visitors used for their search.

In addition to making the interface easier to navigate, Enqbator created multiple new ways for Beaumont’s content creators to showcase, track and analyze everything. Using powerful integration and development techniques, the team at Enqbator was able to find a solution that met Beaumont’s search needs. Additional efforts put in place included:

• Custom integration work using the Kyruus API to show physician data on the search results page and the Physician specific tab of the search results. Prior to this integration, no physician information was available in the search results.
• The development of a custom tie-in to the site’s Location Module, utilizing Google's API, that surfaced key locations’ information.
• A program designed to track and analyze keywords so content editors can adjust and create content based on what visitors are searching for.
• A process where certain fields (e.g., title and description) are weighted differently to give them more importance and priority in search results.
• A custom program to create a secondary, backup index, so that search results are always available during the search reindexing process.

The Result

Prior to this upgrade, search results on the site were very limited. After, website visitors are now able to access enhanced results presented in a more visually appealing, easy to navigate format. Search results are now organized in tabs. Results are more easily accessed on all mobile and desktop devices and content creators are able to manage the content more effectively and efficiently. Administrators are also now able to analyze all results and modify existing content or create new content based on data provided.